As the world evolves, online fundraising has become more significant than ever, so take a look at some of our favourite ideas to make the most of online fundraising.

First things first

Before you begin fundraising online or offline, it is important for you and your fellow leaders to understand clear goals and targets. Create a realistic timeline to get things moving.

For example: The Rusty the Fox Christmas badges are on sale until Christmas. We need our supporters to purchase their badges by late November/ early December. There needs to be around six weeks of promotion so we need to have everything ready by mid-October. Our aim is to raise £XXX which is the equivalent of XXX badges sold.

If you plan to fundraise with Rusty the Fox you can badges here.

Set up a fundraising platform

Whether it’s through your website, Facebook, PayPal or another fundraising platform, you need to present your audience with the opportunity to donate online.

Remember, you can set up donation platforms in all these places, but if you are using multiple sources make sure to check for any charges and fees. Please ensure someone regularly checks for donations. Try not to spread yourself too thin with numerous fundraising sources.

Safe, paperless transactions will help your audience donate quickly and easily. Their smooth experience the first time will also encourage them to return to give further donations and spread the word to their networks.

For example: Supporters can by badges from our website and through PayPal. Our GSL is responsible for checking all donations and orders once a day. This ensures that Christmas badges are quickly sent to supporters. We will send a confirmation email with an estimated delivery time. Our supporters think we are really efficient and are likely to return for more badges or future campaigns.


Social media platforms

Facebook, Twitter, LinkedIn and Instagram are the most populated social media channels of today, but there may be others that you are using. Social media is the cheapest and easiest way to send a message to large numbers of people.

Each platform has its own key formula of how often you should post per day and the type of content. Here is a summary to get you started:

  • Facebook: 2-3 times per day
  • Twitter: 4-5 times per day
  • LinkedIn: 1-2 times per day
  • Instagram: 2 times per day


Content ideas: Imagery

You should always include an image(s) or video if you have them, or if you are adding a link try and include the webpage preview so that all your posts quickly catch the audience’s eye.

Images should be bright and colourful and preferably include people. We should be able to see the people’s faces, rather than the back of heads, and everyone should be smiling. Activities are great to post because they show the audience some of the benefits of your Group and the opportunities set up to provide young people with #SkillsForLife.

Remember, all imagery needs approval from the young people and their parents/ guardians. You can download our template consent form here.

For example: Download an image of Rusty the Fox to post on social media here.


Content ideas: Tell a story

Make sure your story resonates with your audience. Think about their motivations for supporting your Group, for example:

  • They used to be a member
  • They grew up in the area
  • Their child is part of your Group
  • They want to invest in young people’s futures
  • They are a local business supporting their community

Whatever the reason, your audience will want to see the impact of their support to your Group. Paint a picture to show what the issue is, how they can help solve it (either by donating, time, money or resources) and the effect this will have on young people and the wider community.

For example: “Thank you to everyone that has bought a Rusty the Fox Christmas badge! Your support has helped us reach £XXX already. Only £XX to go before we have completed our festive mission to XXXXXXXXXXXXXX. Purchase your badges here.”


Content ideas: Variety

Create a range of posts to add variety to your content. For example: training progress, fundraising milestones, links to blogs, case study updates, videos and shared content from other relevant and appropriate pages and profiles.

It is good to have regular updates about your fundraising programme, but try not to flood the audience with similar content.

For example: Invite your audience to send in photos or tag your Group in posts of people wearing their Christmas badges.


Content ideas: Call to action (CTA)

All posts need a call to action (CTA). This is the ‘ask’ within the post. So, before you write anything try to think about what you want your audience to do. It might be “donate here”, “read more”, “click here” or “sign up today”.

For example: “Don’t forget, this week only we are offering a special deal on Rusty the Fox Christmas badges. Add to your festive collection and support vital work to help young people gain #SkillsForLife. Find out more and buy your badges here.”

Don’t forget to purchase your Christmas badges here

If you have any further fundraising queries feel free to email us at [email protected]