Every event will differ so it isn't easy knowing everything you need to do to set up your fundraiser. Our 10 top tips will provide an essential checklist of things to look out for no matter how big, small or wacky your fundraiser will be.

A compelling ask

Include a personal story of why the Scouts is important to you, your community and the wider Scout movement. Add this story to all your fundraising messages, where possible. Find out more about how to write an inspiring story here

Hugh, age 18 - inspiring story for the 2019 Christmas Appeal

Set a target 

It’s great for you to have something to aim for, and helps your supporters see how close you are to reaching your goal. Set a realistic target and increase it when you reach 100% to keep the momentum going.

Social Media

Around 2.1 billion people use Facebook every day. Social media is a cheap and easy way to spread your message to a big audience. If you haven’t already, set up a Facebook page for your group so you can promote updates, news, tickets and donation asks for your fundraisers.

And to top it off, did you know Facebook has a donate button so you can link your fundraising directly to your charity?

The Brand Centre

Generate customised posters, flyers, invitations and banners in minutes for your event. Visit scoutbrandorg.uk to get started.

Match Funding

Ask your workplace or local businesses to match the amount of money you raise and get behind your event for more exposure and income. Ask them who is the best person to speak to (in person conversations are always better than emails), what you need to do and their matching limit.

Don’t do it alone

Whether you’re organising a challenge event, bake sale or something else, ask your friends and family for help so you have a chance to enjoy your fundraiser too.

Ask, ask and ask again!

If you don’t ask, you don’t get. Make it as easy as possible for people to donate. Why be subtle? Send direct messages with a link to your fundraising page!

Deadline? What deadline?

You can receive donations weeks after your event has taken place. Keep your fundraising page open and full of updates, photos and videos and don’t forget to continue sharing to your network, group and social media channels, and even to the local press.

Gift Aid: an extra pocket of funding

Make sure this is on your sponsor form and online fundraising page so the charity can claim at least 25p from the government for every £1 donated.

Think you might miss something? Make a list!

No matter how big or small your fundraiser is, we are only human and it’s easy for something to get missed. To stay on top of things and ensure you have a relaxed fundraiser, make a list of everything you need to do, the deadline for each item and anyone you have delegated tasks to.


Get in touch!

Have you got a fundraiser coming up for your local group or The Scout Association? We would love to hear from you. Get in touch to share your favourite moments, funny stories, best photos and fundraising successes and struggles. Your feedback will help us provide the best support on our website.

Email us at [email protected].