On Tuesday 3rd December 2019, everyone, everywhere is donating to their favourite charities and good causes for Giving Tuesday. What are you waiting for? Make the most of the day with our top tips here…

1. Become a partner

If your local Scout group is a registered charity, become a partner to receive their toolkit and assets so you can easily promote the campaign. To get started, click here.

2. Word of mouth

Invite your friends, family and group to spread the word about Giving Tuesday. If your community is buzzing about it, it will be hard for anyone to miss!

Talk to everyone, from parents collecting their children from sessions, to your colleagues at work. Ask them to share the message “Giving Tuesday returns on 3rd December, the Scouts need you!”

3. ‘Donate’ buttons

Do you have a website for your group? Check all your pages and include ‘Donate’ buttons before Giving Tuesday arrives.

Don’t have a website? Don’t worry, if you are a registered charity you can add a ‘Donate’ button to your Facebook page so all your supporters can donate with one click. Your group can also take advantage of PayPal and other fundraising platforms.

In 2018, Giving Tuesday raised $98 million in just 24 hours. Don’t miss out on your charity’s share by having a broken ‘Donate’ button. Double and triple check all your ‘Donate’ buttons.

We’re also raising money for Scouts nationally, let us know if you’ll be directing support to our donate page so we can make an impact.


4. Social media

There are 2.7 billion people across the world using Facebook. Make this most of this 21st century opportunity by posting to your networks about Giving Tuesday. There are plenty of social media assets you can download to make your posts more colourful to your audience. To download the graphics, please click here.

Remember, all your social media posts need a call to action (CTA). This is the ‘ask’ within your message. For example, “please donate”, “read more” and “click here”.

5. Tell a story

What are you fundraising for?

Does your minibus need repairs? Does your Scout group need help funding their next weekend away? Does your new Cub ‘Tyler’ need help funding his uniform?

This is also a great way to create a new dialogue with your supporters. A few weeks after Giving Tuesday you can show your audience how ‘Tyler’ loves his new uniform and the activities he has got up to with the Cubs.

Paint a picture for your supporters so they can see the direct impact of their donations and support. People are more likely to donate if they understand how they are helping.

6. Fund matching

Local businesses are often very supportive of their community. Approach some local businesses and ask if they will fund match you for just 24 hours to support Giving Tuesday.

Most businesses that agree will set some simple T&Cs, for example, they will match the total raised on Giving Tuesday from 00:00 to 23:59 up to £XXXXXX. This allows the business a fail-safe in case your group raises far more than expected.


Every penny helps another young person gain #SkillsForLife. We hope you found these top tips helpful and use them to make the most of Giving Tuesday on 3rd December 2019.

We would love to hear your suggestions, comments, successes and issues from Giving Tuesday so we can provide the best fundraising support. Contact us today at [email protected].