Campaign Guide

First you'll need to set up a crowdfunding page. Here is GoFundMe’s guide to creating an online campaign which will help you get started.

 

  1. Go to www.gofundme.com and click Start A GoFundMe then fill in your name and email address to create an account. 
  2. Once you have an account you’re ready to get started! The next page you reach will ask you about your fundraising goal.
  3. Think of a title for your fundraiser. You want something short and snappy that grabs people’s attention and explains clearly what you’re raising money for.
  4. Fill in the section Who are you raising money for? with your chosen cause or charity. If you know the sort of cause you want to raise money for, but not yet the specific charity, select that you’re raising money for ‘Myself or someone else’.
  5. Add your postcode to show that you’re in the UK.
  6. Choose your category, so that your fundraising page gets put in the right place on the GoFundMe website.
  7. Click to say you’re fundraising as a team, and ask an adult to read the terms and conditions with you before accepting them.
  8. Add a photo to show what you’re raising money for - take a photo of your team to show who you are and what you’re doing. Or, even better, you could make a short video to explain the cause you care about and how the money you want to raise would help. See our tips on filming with your smartphone in the fundraising pack.
  9. Tell your story. This is where you have more space to describe the issue you want to help solve. Say a bit about who you are, exactly what you’re raising funds for, and how the money you want to raise will be used.
  10. Now that your fundraiser is up and running, you can share it with your family and friends! Connect your Facebook to share it with your friends, send emails to your family, and take a photo of your GoFundMe page to share on Instagram or Snapchat.

Tips for sharing your campaign with media

Make the best first impression

Before you contact a reporter, make sure your campaign is as compelling as possible. Ask a leader to take a look at it for you, and check that everything is clearly explained, including exactly how the money will help the cause you’re fundraising for.

Journalists are looking for a great story

Remember that journalists won’t just provide you with free advertising, they’re looking for an interesting and valuable story for their readers. Find an angle - why should they care about your campaign and the cause you’re fundraising for? Do you have a personal connection to this cause which will make a good story?

Contact the right news outlets

Be strategic in who you contact. Local news outlets with a focus on community are a good place to start. You can also look at who has covered GoFundMe stories in your area before - just search online for the name of your area + “GoFundMe” and look through the news results. Your email is more likely to be read if it is specifically sent to one journalist and is clearly personalised for them.

What to send them:

  1. A short, clear blurb that will make them want to read more. To get the attention of journalists, start by simply explaining your story, the connection it has to the community, and why it’s so interesting. Once they’re engaged, they can read your story with the details.
  2. The link to your GoFundMe page. Make sure it’s easy to remember. Have you customised your campaign link yet? 
  3. Great photos or video. Make sure to include 1-3 high-resolution photos, ideally of people. If a news outlet does decide to feature your campaign, they will eventually need this, so providing photos from the get-go helps the journalist. Bonus points for having an engaging video to share.
  4. Your unique angle. What sets your story apart from others?
  5. Check for any mistakes. If you’re emailing journalists, make sure there are no spelling mistakes or typos in what you have written. If you’re making phone calls, have all the information you need in front of you to refer to while you’re talking.

How to contact them

Find the phone number and email of the journalist you’re hoping to talk to online. Most publications have a standard format for reporters’ email addresses and publish the news desk number. They often list details of the name of the journalist who looks after a specific area. You should phone your story in and follow it up straight away with your release to make sure the story has gone to the right person. Give clear contact information for the best person in your team for journalists to get in touch with for more information.